Working with Residence Services at the University of Alberta has provided me the opportunity to work out a new marketing campaign, 'HERE'. Debuted Fall 2016.
HERE represents the place where everything in a young persons life will happen; residence, academics, personal growth, new horizons and learning who they are and who they hope to be.
This campaign is very flexible. With HERE acting as a visual and literal anchor in iconography and typography, marketing collateral can be customized with absolute ease. For example, the in-residence weight and cardio room murals below; HERE grounds the message, driving the secondary concept home.