Working with Residence Services at the University of Alberta has provided me the opportunity to work out a new marketing campaign, 'HERE'. Debuted Fall 2016.
HERE represents the place where everything in a young persons life will happen; residence, academics, personal growth, new horizons and learning who they are and who they hope to be.
This campaign is very flexible. With HERE acting as a visual and literal anchor in iconography and typography, marketing collateral can be customized with absolute ease. For example, the in-residence weight and cardio room murals below; HERE grounds the message, driving the secondary concept home.
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/d5db39d1-c0b8-4bc4-b5dd-12dfe2d04fb9_rw_1920.png?h=1c84dab792b58a3424b7e5ce1e81a129)
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/34c0d636-e9bf-44f3-a0da-c1c726548a5d_rw_1920.png?h=484bf36810395e877db25146f8685362)
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/f28362b7-929b-47f5-97d4-67e9a0f897ec_rw_1920.png?h=7d77f2926fd63d5006c79fe7dfefe6b4)
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/4c63976e-43cd-4ac7-9993-c874c157dee2_rw_1920.png?h=f715fff0d4ed566ac040001fa527e40e)
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/d038977a-74c3-44e0-a81c-60046dae6619_rw_1920.png?h=2a286d17f58c241dcb8e68b8dde43fba)
![](https://cdn.myportfolio.com/b91ea436-02e6-4195-bad5-43a14b3f8cf8/59f28191-b551-4559-a2a2-b2ae7ba88549_rw_600.jpg?h=bee3d30eb2d190c9896cc7911eeed5d2)