NHL/IIHF Hockey World Cup logo concept
Proposed tournament branding concept
In 2010 I was contacted to work with a group, including a current NHL executive & former player, who were putting together a proposal to organize a new international hockey tournament to be named the World Cup of Hockey. This proposal was presented to several groups, North American and international, proposing a new tournament format that would create a similar structure and profile for hockey as of soccers' World Cup.
(Note, I recently updated this post with higher-quality images, and threw in McDavid because I'm an Oilers fan)